10 Trends on How You Now Read Your News
Dennis Carpenter March 20, 2012Mainstream News consumption continues to change. Are these same changes effecting the way Blogs are consumed? What are your thoughts?
I found this report, the ninth edition of the State of the News Media by Pew Research Center both relevant and interesting. The report was recently produced and released by the Pew Research Center’s Project for Excellence in Journalism and the results are a good reflection on how we consume media. Here are some of the take-aways:
- Mobile is leading to a deeper experience with news via Apps than on the desktop/laptop computers - evidence also suggests mobile is adding to, and not replacing, people’s news consumption.
- Social media is important but not the dominant driver of news, at least not yet – this surprised me, according to survey data released here. No more than 10% of digital news consumers follow news recommendations from Facebook or Twitter “very often,” the new survey finds. And almost all of those who do are still using other ways like going directly to the news website or app as well.
- News viewership on television grew unexpectedly - Mostly at the local level, audiences grew in both morning and late evening, the first growth in five years.
- More news outlets are moving to digital subscriptions in 2012 - As many as 100 more papers are expected in coming months to join the roughly 150 publications that have already moved to a digital subscription model.
- Privacy is becoming an even larger issue, the impact on news delivery is uncertain - tensions have swelled as app technology such as frictionless sharing, new methods for targeting advertising, the rise of Facebook and Google’s new privacy settings intensified the debate how those data are used. For their part, consumers are becoming more conscious of their digital profiles. As of early 2012, roughly two-thirds of the Internet population is uneasy with targeted advertising and search engines tracking their behavior
- The web continues to dominate in news audience growth – News websites saw the greatest growth while print audiences stood out for their continued decline, which nearly matched the previous year’s 5% drop.
- Nearly a quarter of the population, 23%, now gets news on multiple digital devices - I certainly fit this profile
- Very surprising, network TV audiences grew for the first time in a decade - Average evening news viewership across the three networks increased 4.5%
- Cable News grew, with CNN leading the way with a 16% increase in prime time audience - their coverage of International news coverage has been superior, leading to their growth
- Newspapers suffered the most in 2011 with weekly circulation falling 4% and weekends dropping 1%. The good news is that their slide maybe be leveling out with their web and digital readership growing resulting in a steady level of total audience reach
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10 Trends on How You Now Read Your News,
